13-16 April 2026
Caesars Palace | Las Vegas, NV
Caesars Palace | Las Vegas, NV
Official Presenting Sponsors:
Cinema has always been about believing in what’s possible.
And at this year’s CinemaCon, we’re leaning into possibility. What the future holds. What’s next for our industry. And how we continue to keep the magic of movies alive for the next generation. These are big questions—and they’re not meant to be answered alone. They’re meant to be explored together.
We’re honored to return as an official presenting sponsor of CinemaCon. For more than 100 years, Coca-Cola has proudly played a role in the magic of movies, and we’re deeply grateful to our partners and to this community for welcoming us into that story. It’s a story built on shared moments, unforgettable experiences, and the power of great storytelling.
And this year, we’re bringing the magic in a big way.
Ever dreamed of being the hero in your own movie? Stop by our trade show booth to experience innovation come to life, sample from our specialty beverage menu, and create your own custom movie poster—starring you. Each one is unique, and trust us, you won’t want to miss it. The FOMO is real. Almost as magical as the movies themselves. Almost.
On Thursday, we invite you to join us for a day that celebrates storytelling, culture, and opportunity. We’ll begin with our featured session, “The Future of Cinema, Culture & The Next Generation,” where we’ll unpack insights shaping what lies ahead—and host a dynamic panel featuring a very special guest you won’t want to miss. Plus, attendees will receive a surprise limited-edition Diet Coke can, while supplies last.
Thursday, April 16th | 8:00 – 9:00 AM | Palace Ballroom 3 – Emperors Level
Open to All CinemaCon Attendees
Thursday continues with the Filmmaker Luncheon, showcasing student finalists from our Coca-Cola Refreshing Films program, with the grand prize winner announced during the Big Screen Achievement Awards that night. We’ll wrap the evening by celebrating together at our After Party in the Octavius Ballroom.
We look forward to learning together. Dreaming together. Celebrating together.
See you on the show floor—and on the dance floor.
Cheers!
