The EF&B Charity Golf Event is now scheduled for Sunday, April 12 at noon at the Las Vegas Paiute Golf Resort. Registration details to come soon.

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge in the Palace Ballroom Foyer. It’s the perfect place to relax, have an informal meeting, or grab a Coke.

Sponsored by Golden Link

Registration Type(s): F

Join us for this important gathering where operators of small business cinemas, non-profits, and art houses engage in meaningful discussions, network, share experiences and contribute to the future of the independent movie theatre industry. Program agenda will be made available to registered attendees.

Note: This is a closed session. Cinema United member independent theatre owners and operators are invited to attend. A separate RSVP is required. Click here to register.

9:00am - 9:45am

Reclaiming Cultural Moments, Locally and Globally: Winning in an Era of Attention Warfare

Movies aren’t just competing with other movies anymore—they’re battling every platform, creator, and micro-moment that steals audience focus, from TikTok trends to gaming binges. In a world where cultural relevance is earned daily, theatrical marketing timelines of 6–12 weeks simply can’t keep pace with trends that appear and vanish in under 48 hours. This “relevance gap” leaves theaters reacting instead of leading. Yet exhibition holds advantages that no digital platform can touch: the collective electricity of shared in-person reactions, the sense of community that forms when strangers experience a story together, and the ritual of going to the movies that still carries cultural weight. This panel explores how theaters can reclaim cultural influence by shifting from

• Passive Screening to Active Cultural Staging—creating moments, environments, and experiences people feel compelled to talk about; and
• Marketing at Fans to Co-Creating with Fandoms—inviting audiences to remix, participate, and help shape the cultural story around films.

10:00am - 10:45am

Innovative Theater Design and Guest Experiences: Explore the most exciting theater designs, builds, and guest experiences from around the world. From cutting-edge concepts in Asia to inventive approaches across Europe and standout innovations in the United States, this session showcases how global markets are collectively redefining the modern cinema experience.

11:00am - 11:45am

Understanding 2026 Audiences: Gen Z and Emerging Trends: This session will provide exhibitors with actionable insights into 2026 moviegoing trends and what Gen Z audiences seek in entertainment. Featuring Comscore’s Head of Marketplace Trends Paul Dergarabedian, PaperAirplane Media President Mike Polydoros, and a Gen Z trends expert, and studio marketing expert the discussion will cover key genres driving attendance, the role of PLFs, and strategies to refine marketing for maximum impact.

Stay tuned for more details and updates on panelists and presenters.

Registration Type(s): F, S

9:00am - 9:45am

Reimagining the Lobby & Concession Experience

This session will focus on how theaters, arenas, and stadiums can rethink their lobbies and concessions to increase sales, reduce labor costs, and create memorable experiences. Attendees will see examples ranging from low-cost refreshes to full redesigns powered by the latest technology and service models, with a focus on practical, real-world solutions that deliver measurable results.

10:00am - 10:45am

Now Showing: The Latest in Food & Beverage Innovation

This will highlight the newest trends and innovations in Food & Beverage, offering a sneak peek at the products, equipment, and partnerships that will be showcased on the CinemaCon trade floor.

11:00am - 11:45am

Building the Next Generation of Food & Beverage Leaders 

This panel explores new and effective ways to develop management teams and strengthen frontline performance. From creative training tools to peer-to-peer learning and digital platforms, EF&B will showcase how operators of all sizes can build stronger leaders, foster engagement, and drive long-term operational excellence. Panelists will share actionable strategies that reflect EF&B’s ongoing commitment to education, innovation, and collaboration.

Stay tuned for more details and updates on panelists and presenters.

Registration Type(s): F, S

9:00am - 9:45am

Beyond the Screen: Immersive Tech Transforming Theaters

Today’s audiences expect a truly immersive experience, and innovation in screen, sound, and display technologies is delivering just that. Learn how advancements in LED, laser, and audio design are redefining presentation quality and helping theatres stand out in a competitive market. And see them on the trade show floor.

10:00am - 10:45am

Practical AI for Streamlined Theater Operations

Artificial intelligence and automation are transforming every corner of the theatre business — from how we market movies to how we run our buildings. This session explores practical, responsible ways exhibitors can use AI and connected systems to streamline operations, optimize scheduling, reduce costs, and elevate guest experiences. 

11:00am - 11:45am

Leveraging Technology to Engage with Audiences

A panel discussion with tech players, exhibitors, and vendors on how to best use the technology tools at your disposal to better target and engage with audiences.

Stay tuned for more details and updates on panelists and presenters.

Registration Type(s): F, S

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

Sponsored by Golden Link

Registration Type(s): F

At feeding your brain from this morning's educational sessions, grab a quick bite on the run as everyone gets ready for the CinemaCon Film Showcase in The Colosseum.

Registration Type(s): F, S

Broadening the scope of our studio presentations in The Colosseum, this special forum will provide three distribution companies the opportunity to talk to their exhibitor partners and showcase their upcoming film slates. With more films needed to fill our screens on a global basis, hearing from as many companies who continue to fill our pipeline with a diverse array of film titles, is important to us all. We are delighted to welcome Angel and Studiocanal. Stay tuned for updates.

Registration Type(s): F

Presenting Studios (to date):

Get a head start on learning about the latest products and innovations to be featured at this week’s trade show at this new opening cocktail reception. Drink, eat, and meet our industry’s top vendors before the official open of the trade show floor. 

Note: This special event is open to Cinema United member registrants and to companies exhibiting in the 2026 Trade Show, including those with meeting rooms or demonstration rooms. A separate RSVP required.

(Doors open 6:00pm)

Registration Type(s): F

Sponsored by:

New name, same great location! Back by popular demand, all registered delegates are invited to return to last year’s popular party location, via a short walk over to the Soleia rooftop nightclub at The Cromwell. Perched high above the Las Vegas Strip Soleia offers up jaw-dropping views and is the perfect setting to kick-off a week of fun with music, drinks, food, friends, and great entertainment at a beautiful location.

Please note: Admission is restricted to individuals 21 years of age and older. Valid ID is required for entry.

Registration Type(s): F

Registration Type(s): F, S

The annual “State-of-the-Industry" Program will include Industry Keynote Addresses and a Special Studio Presentation. Further details will be announced shortly.

Registration Type(s): F, S

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

Sponsored by Golden Link

Registration Type(s): F

(Julius Ballroom - Pool Level; Augustus Ballroom - Emperors Level; Milano Ballrooms - Promenade Level; Roman Ballroom - Promenade Level). Additional Meeting Rooms/Suites are listed accordingly.

Trade Show/Meeting Room Suites 

Angel – Livorno

Barco – Roman 3-4

Christie - Milano 1

Fandango - Pompeian 1 and Senate Boardroom

GDC Technology - Milano 2

Samsung – Roman 1-2

Snap Creative – Calabria

Strong - Milano 4

Vista Group – Messina

Zinc International - Milano 1

Registration Type(s): F, S, T

Augustus Ballroom - Emperors Level; Octavius Ballroom - Promenade Level). 

Fuel up while walking the trade show floors. Join us for the trade show’s opening day lunch, with food and seating available in the Augustus and Octavius Ballrooms.

Registration Type(s): F, S, T

An esteemed panel of industry executives (distribution, exhibition and filmmaking) will talk candidly on the state of the motion picture theater industry. This session will address topical and important issues affecting the industry today, tomorrow and well into the future.

Registration Type(s): F, S

(Doors open at 4:00pm)

Registration Type(s): F

Sponsored by:

(Doors open at 6:45pm)

Sponsored by Fandango

Registration Type(s): F

Registration Type(s): F, S

Coming soon... an official announcement on a new official studio partner that will be presenting their upcoming film state at CinemaCon's popular Wednesday morning program. Stay tuned!

Registration Type(s): F, S

(Doors open 9:00am)

This screening is confirmed. Stay tuned for more details soon.

Registration Type(s): F

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance or in the Palace Ballroom Foyer. Take a moment to relax, chat, or grab a Coke.

Sponsored by Golden Link

Registration Type(s): F

(Julius Ballroom - Pool Level; Augustus Ballroom - Emperors Level; Milano Ballrooms - Promenade Level; Roman Ballroom - Promenade Level). Additional Meeting Rooms/Suites are listed accordingly.

Trade Show/Meeting Room Suites 

Angel – Livorno

Barco – Roman 3-4

Christie - Milano 1

Fandango - Pompeian 1 and Senate Boardroom

GDC Technology - Milano 2

Samsung – Roman 1-2

Snap Creative – Calabria

Strong - Milano 4

Vista Group – Messina

Zinc International - Milano 1

Registration Type(s): F, S, T

Join fellow attendees and exhibitors for a relaxed networking lunch at the trade show. Lunch will be available in the Augustus Ballroom (Emperors Level) for those attending the Augustus Ballroom trade show, and in the Octavius Ballroom (Promenade Level) for those attending the Julius Ballroom trade show.

Registration Type(s): F, S, T

(Doors open 3:30pm)

Registration Type(s): F

Sponsored by:

What better way to honor two great studio presentations than a fun-filled return engagement to Omnia Nightclub. 

Sponsored by BeforeTheMovie & Mobile Moviegoing

Please note: Admission is restricted to individuals 21 years of age and older. Valid ID is required for entry.
 

Registration Type(s): F

(Doors open 8:00pm)

Registration Type(s): F

Sponsored by:

Registration Type(s): F, S

In an era where audiences are changing faster than ever, theatre owners and studios share one mission: to keep the magic of the movies alive for the next generation. Coca Cola has been at the heart of that mission for decades, fueling unforgettable experiences with every sip. This high-energy, insight-packed session celebrates our shared journey, explores the opportunities ahead, and inspires through the art of storytelling.

Registration Type(s): F, S

(Doors open 9:15am)

Registration Type(s): F

Sponsored by:

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

Sponsored by Golden Link

Registration Type(s): F

Stay tuned for more details on what promises to be another memorable program.

Registration Type(s): F

(Doors open 2:00pm)

Registration Type(s): F

Sponsored by:

(Doors open 7:00pm for a 7:30pm start time)

Registration Type(s): F

Sponsored by:

Registration Type(s): F