Why Exhibit at CinemaCon

The CinemaCon Trade Show: Where Cinema Operators Stay Ahead

Today’s moviegoers expect more than ever– exceptional presentation, comfort, and convenience that make the theater experience worth the trip. To meet those expectations, cinema operators must continuously evolve, staying ahead of shifting consumer demands and rapid technological change.

As the world’s largest trade show dedicated to the theatrical exhibition industry, CinemaCon is where cinema owners and executives come to discover what’s next. It’s where they find the innovations – big and small – that elevate the moviegoing experience, drive revenue, and strengthen their competitive edge.

From equipment and concessions to ticketing, technology, and design, vendors showcase solutions that help operators improve efficiency, boost profitability, and stand out in a crowded marketplace. CinemaCon isn’t just about visibility – it’s about building real connections with qualified buyers who are ready to invest.

In every way, CinemaCon is the industry’s most powerful platform to launch products, forge relationships, and generate meaningful business growth.

Who Attends CinemaCon?

More than 6,000 industry professionals attend CinemaCon each year, including key decision-makers from major circuits, regional chains, and independent theaters. They represent both domestic and international markets, with attendees traveling from over 60 countries worldwide. Among them are C-suite executives, owners, general managers, and directors responsible for purchasing decisions across every aspect of cinema operations. These professionals come to CinemaCon to discover new products, compare innovations, and build partnerships that enhance performance, elevate the guest experience, and drive business growth.

An Unmatched Industry Showcase

With more than 400 booths and a dozen demonstration suites, CinemaCon delivers the scale of a global trade show while maintaining the focus and accessibility of a targeted business marketplace. Private meeting spaces and demo suites give exhibitors the opportunity to move beyond the bustle of the show floor and conduct meaningful business in a comfortable, professional environment. Vendors showcase their products through live demonstrations, immersive displays, and hands-on experiences that engage attendees and inspire cinema operators to invest.

Where Exhibiting Delivers Results

At CinemaCon, vendors experience tangible ROI. Many companies report that their presence directly results in new contracts, long-term partnerships, and expanded market share. The show’s reputation for high-quality attendees means you spend your time engaging with the right people – those who can make immediate purchasing decisions.
Whether your goal is brand visibility, lead generation, or closing deals on-site, CinemaCon provides a proven platform to achieve results. The value extends beyond the trade floor, with countless opportunities for networking, client meetings, and private demonstrations that drive ongoing business long after the show ends.

Industry Partners

Presented in partnership with the International Cinema Technology Association (ICTA) and the Entertainment Food & Beverage Association (formerly NAC), the CinemaCon Trade Show continues to set the standard for innovation, excellence, and results in the global theatrical industry.

Exhibit at CinemaCon 2026

Have Questions? We’re Here to Help.

For more information about exhibiting at CinemaCon, contact us at info@cinemacon.com.