As the lights dim and the curtain rises on another spectacular CinemaCon, we are thrilled to welcome our valued members of Cinema United. Your dedication to the art and business of theatrical exhibition is the heartbeat of this industry, and it is an honor to gather together for this extraordinary week of learning, celebration, and inspiration.

Each year, CinemaCon stands as a testament to the passion and commitment of exhibitors, studio and vendor partners, and industry leaders who make moviegoing an unparalleled experience. Your tireless efforts, from managing cinemas to advocating for the magic of the big screen, shape the future of theatrical exhibition. Simply put: without you, there is no show.

We recognize that the past years have tested our industry in ways we could never have anticipated. Yet, here we are—stronger, bolder, and more determined than ever. Just as Elphaba and Glinda sing in Wicked, “Together we’re unlimited.” Our organization’s new name speaks to that truth. Through collaboration, innovation, and a shared love for cinema, we continue to elevate the theatrical experience, proving that nothing can replace the magic of watching a film on the big screen.

The power of that communal experience was eloquently captured in Sean Baker’s 2025 Best Director Oscar acceptance speech, where he reminded us, “There is nothing like watching a movie in a theater, in the dark, surrounded by strangers, experiencing something together. It’s where stories come to life in ways no other medium can replicate.” Your work ensures that audiences across the globe continue to have that opportunity—to laugh, to cry, to be inspired, and to be transported.

We extend our deepest gratitude to all of you who volunteer your time, insight, and expertise to Cinema United. Whether you are an Executive Board member, a committee member who has spent time planning, reviewing documents, and analyzing data, a Cinema United Ambassador who has helped welcome new members into our organization, or someone who reads our emails and responds to our surveys, we couldn’t do it without you. Moviegoing is our mission, and you make that mission attainable. Your contributions make our organization and this event an unparalleled success, and your efforts strengthen our industry as a whole. This week is a celebration of you—your passion, your perseverance, and your belief in the power of theatrical.

As you navigate the panels, studio presentations, and trade show booths, we hope you find inspiration, forge meaningful connections, and leave CinemaCon more energized than ever. Here’s to a successful week and a bright future for movie theaters everywhere!

Enjoy CinemaCon!