

As part of our new Vendor Spotlight Program, we’re highlighting the companies whose innovations, services, and long-standing industry commitment help Cinema United members and the CinemaCon trade show thrive. We’re proud to kickstart this brand-new member benefit spotlighting Gold Medal Products Company, a global leader in concession equipment and supplies and a dedicated supporter of the cinema business since 1931.
Headquarters: Cincinnati, Ohio
Interviewee: Heather Gims, Senior Communication Specialist
Gold Medal is the global leader for equipment and supplies for concessions, including popcorn (classic and gourmet), cotton candy, Sno-Kones®, nachos, fudge, funnel cakes, and more. Our role is to help movie theaters bring the best in fun foods to their customers.
This year, Gold Medal is focusing on helping movie theaters adapt to evolving concession challenges with smarter, more efficient solutions. We’re introducing products that streamline operations, simplify training, and support changing customer behaviors – like pre-ordering and self-serve options. One standout innovation is our Dual Zone Elite Merchandiser, which maximizes serving flexibility by holding pre-loaded popcorn buckets, pizza slices, or hot sandwiches – all in one sleek unit. The convenient pass-thru loading design helps fulfill pre-orders quickly, serving guests faster while optimizing labor and space.
Yes! Gold Medal will be showcasing the Elite Popper® Series, our high-performance commercial popcorn machines that are redefining efficiency and air quality in concession operations. The built-in Infinity Filtration System captures and filters oil vapors for a cleaner, safer environment, while an integrated touchscreen offers guided training, real-time troubleshooting, and precise machine controls – all from one intuitive interface. Designed to simplify operations and support staff training, the Elite Popper® Series helps theaters deliver consistent, high-quality popcorn while reducing downtime and labor challenges.
We’re especially excited for new solutions that address the growing demand for mobile and pre-order concessions through platforms like Grubhub. The Elite Popper® Series, together with our Dual Zone Elite Merchandiser is designed to help theaters serve guests faster while streamlining back-of-house operations.
Gold Medal is proud to support the cinema industry and its local communities through active engagement nationwide. Each year, we participate in more than 20 local, regional, and national theater events, partnering with exhibitors to share new ideas and build meaningful connections. Through sponsorship and scholarship programs, we invest in the next generation of theater professionals – helping to ensure a strong and vibrant future for the cinema industry.
Gold Medal is at the forefront of innovation in the cinema industry, responding directly to today’s key trends of make theaters more efficient, flexible and consumer focused. With solutions like the Ready Series popcorn vending machines, theaters can offer guests quick, self-serve access to their favorite snacks while optimizing your staffing needs. These advancements align seamlessly with pre-order concession models and Q-line efficiency strategies, helping cinemas boost profitability, enhance customer satisfaction, and deliver a modern, effortless moviegoing experience.
What makes us unique is our complete, end-to-end approach – we design, manufacture, and support everything you need to make the world’s favorite fun foods, all from one reliable partner. With nearly a century of experience, our team combines innovation, expertise, and unmatched customer service to help concession operators achieve success and profitability.
Gold Medal has proudly participated in CinemaCon since its inception in 2011. As the premier event for the cinema industry, it provides the ideal stage to showcase our latest innovations and connect directly with theater owners and operators. What keeps us coming back year after year is the opportunity to strengthen relationships, share ideas, and celebrate the ongoing evolution of the moviegoing experience together.