13-16 April 2026
Caesars Palace | Las Vegas, NV
Caesars Palace | Las Vegas, NV
Official Presenting Sponsors:
Headquarters: North Hollywood, CA
Interviewee: Rolando B. Rodríguez, Partner and Board Member
Lumma is a company dedicated to the development of cutting-edge technologies for the entertainment industry. Our award-winning 4D E-Motion technology featuring motion seats and special effects has expanded across multiple territories transporting audiences into new dimensions. Magnify 8 is a game-changing solution that features multiple vibrations within the cinema seat and enables exhibitors the opportunity to introduce a completely new format with minimal investment.
We’re celebrating 10 years since the very first 4D E-Motion theater – and the incredible growth that followed, reaching 100 4D E-Motion/Magnify 8 installations worldwide since that launch. Exhibitors continue to choose Lumma and keep installing with us. CinemaCon remains our launchpad and a key space for Lumma to strengthen relationships and projects that have fueled our growth – not only in the U.S., but across the globe.
At Lumma, innovation is our engine and our passion. Every idea begins by listening to our clients and turning their challenges into opportunities. This year, we set out to do something that truly matters: help reduce costs and installation time for 4D theaters. That’s why we’ve developed smart solutions that simplify the process, optimize resources, and accelerate implementation—bringing the magic of cinema to life faster and with fewer complications.
Our commitment is clear: to give exhibitors the freedom to innovate without limits, converting their theaters into 4D auditoriums more quickly, efficiently, and cost-effectively. We're proud to say that not a single client has ever been charged for a replacement part. Because when they grow, the experience for every moviegoer grows too.
CinemaCon 2026 is especially meaningful for Lumma 4D E-Motion, as we celebrate 10 years of 4D E-Motion, our core motion system. Our first presentation at CinemaCon was in 2016, and over the past decade we’ve focused on its continuous evolution. Today, 4D E-Motion reflects years of refinement in performance, comfort, durability, and overall experience – resulting in a more premium, mature, and excellence-driven solution shaped by close collaboration with exhibitors worldwide.
We’re proud to be partnering with leading exhibitors on a series of impactful premium-format installations that continue to elevate the theatrical experience. Recent highlights include a Magnify 8 installation with Cinépolis in Indonesia, as well as new Magnify 8 locations with Cinépolis USA at Cocowalk in Miami and in Euless (Dallas), Texas. We’ve also expanded our footprint with Regal Cinemas, bringing Magnify 8 to Sherman Oaks Galleria in Los Angeles, Pinnacle in Knoxville, Boise Spectrum Center in Boise, and Destiny in Syracuse. In addition, Epic Theatres launched 4D E-Motion in Deltona, Florida, and B&B Theatres introduced Magnify 8 at Northland 14 in Kansas City. Together, these projects demonstrate how our premium solutions are helping exhibitors differentiate their offerings, drive operational efficiencies, and generate measurable box office impact in competitive markets.
We work closely with experienced local integrators who have deep knowledge of their regional markets. This allows us to effectively reach exhibitors of all sizes – from large circuits to independent theaters – while adapting to local operational realities. We place strong emphasis on training cinema teams to operate our systems smoothly and independently, helping to reduce costs.
With 4D E-Motion and Magnify 8, we offer two distinct concepts that appeal to a wide range of audiences and markets. This flexibility has allowed us to enter regions where premium experiences were not yet widespread, providing accessible solutions that expand the reach of immersive cinema. We also actively work with exhibitors to design hybrid auditorium solutions that combine different formats, maximizing both audience engagement and operational efficiency.
We approach each exhibitor individually, developing tailored solutions and proposals regardless of company size. Our goal is to deliver a solid, reliable product designed to minimize long-term maintenance, supported by customized components that integrate seamlessly with existing equipment and help promote premium auditoriums.
Premium formats are clearly on the rise, with more exhibitors turning to immersive experiences to attract audiences and meet growing demand. This shift toward experiential cinema is shaping much of our work today. Through our immersive solutions, we support the industry’s efforts to bring audiences back into theaters by offering unique, premium formats that enhance the cinematic experience and create added value for exhibitors.
Our team is full of talented and passionate people who collaborate with cinema staff throughout the whole process, adding value to our product. We also work closely with the studios to synchronize their most anticipated titles. This commitment to excellence is reflected in the end products, the unforgettable experience theatres offer and especially in the relationships we’ve built with exhibitors and studios through the years.
