13-16 April 2026
Caesars Palace | Las Vegas, NV
Caesars Palace | Las Vegas, NV
Official Presenting Sponsor:
Headquarters: La Vista, NE
Interviewee: Travis Henning, Vice President of Global Sales
Strong Technical Service (STS) is an industry leader in cinema equipment sales, installation, engineering, and project management services. With a dedicated team of over 65 field service technicians and two coast-to-coast installation teams, we ensure that projects are completed on schedule and to the highest standards of quality.
STS launched SYNC, our comprehensive software solution for exhibitors, that enables equipment monitoring, reporting, incident management, equipment control, asset management, digital signage, content delivery, and more. STS also recently completed the installation and frame for five Samsung Onyx Direct View LED screens at Trilith, Georgia. STS also recently completed the installation and frame for five Samsung Onyx Direct View LED screens at Trilith, Georgia – bringing our nationwide total to 12 DV LED installations.
We are pleased to present an extensive array of innovative new products in our showroom, including: Century Direct View LED, SYNC Platform Enhancements, Digital Signage, Custom Engineering Solutions, LMS Hardware, and Event Rental Kits & Internet Solutions.
We're especially excited for the completion of five Samsung Onyx Direct View LED screens for Trilith Cinemas.
STS provides 24/7 remote and on-site support. Our nationwide presence ensures our exhibitor partners receive rapid response to their technical issues. STS is able to proactively dispatch technicians to address potential issues before they impact our partners' operations.
Exhibitors are embracing immersive solutions such as DirectView LED, PLF, immersive audio, and 4D technology to bring customers to theatres.
Strong Technical Services not only provides exhibitors with the expertise needed to advance their technology, but we also recognize the importance of diversified revenue streams that remain stable regardless of film release schedules. A prime example is our Theatre Event Kits, which enable exhibitors to maximize auditorium utilization through alternative programming—such as worship services or corporate events. Direct View LED also enables exhibitors to create visually stunning presentation experiences for these multi-use rooms.
With nearly 100 years in the business, we have seen it all. Strong Technical Services stands out for our ability to deliver a true turnkey, value-added project from initial concept to final completion. Our experienced Sales Team works closely with exhibitors to assess their needs and provide a comprehensive, one-stop-shop quote that covers everything: equipment, screens, speakers, seating, and professional installation. These packages frequently include a dedicated project manager to ensure seamless execution and peace of mind throughout the process.
STS has participated in CinemaCon and exhibition conventions from the very early days back in the 1970s (ShoWest). We love interacting with our exhibitor partners and bringing value to their business.
